Activate the Yeast: In a small bowl, combine warm milk and active dry yeast. Let it sit for about 5 minutes until frothy.

Mix Dry Ingredients: In a large mixing bowl, whisk together flour, sugar, pumpkin spice, and salt.

Combine Wet Ingredients: In another bowl, mix pumpkin puree, softened butter, egg, and vanilla extract. Add the yeast mixture once it's frothy.

Combine Mixtures: Slowly incorporate the wet ingredients into the dry mixture until a soft dough forms.

Knead the Dough: On a floured surface, knead the dough for about 5-7 minutes until smooth. Place it in a greased bowl, cover with a towel, and let it rise in a warm area for 1 hour.

Prepare Filling: Once the dough has risen, roll it out into a rectangle. Spread with softened butter and sprinkle with brown sugar and more pumpkin spice.

Roll and Cut: Carefully roll the dough tightly into a log and cut it into 12 even slices.

Bake: Place the rolls in a greased baking dish and let them rise for another 30 minutes. Preheat the oven to 350°F (175°C). Bake for 20-25 minutes until golden brown.

Icing (Optional): While rolls are baking, mix powdered sugar with cream cheese (if using) and some water or milk to create a creamy icing. Drizzle over the warm rolls.